Niro Digital

Lead generation

Meta Ads management

Niro Digital runs Meta Ads on Facebook and Instagram for companies that need to generate demand, not just capture it.

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  • A person replies within one working day.
  • First call: your offer, sales cycle, who follows up.
  • Raw form fills don't count as leads.

The parent page

Lead generation

Paid campaigns, landing pages and tracking that turn your ad spend into inquiries you can count and hand to sales, reported by cost per inquiry rather than clicks. It starts with a call about your offer, your sales cycle and who calls back.

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Specific to Meta Ads management

  1. 01

    What Meta Ads management is

    Facebook and Instagram campaigns where the creative is the targeting: we test angles, hooks and formats against broad audiences and let performance decide what scales. Munchies and Evroproces both run recruitment and e-commerce demand this way.

  2. 02

    Who it is for

    Companies that need to generate demand rather than capture people already searching: e-commerce brands, and recruitment campaigns like Evroproces, where the campaigns led to more than 30 workers hired in 2024 alone.

  3. 03

    What we do first

    A call about your offer and audience, then a testing structure: several creative angles running against each other from the start, not one ad we hope works.

  4. 04

    What we don't do

    We don't run one ad for months and call it a strategy. We don't just boost posts; every campaign is managed for cost per inquiry, not reach.

  5. 05

    Do you produce the creative?

    We provide strategy, scripts and briefs, edit existing assets and produce AI-generated video. For shot footage we work with your content team or recommend creators.

  6. 06

    How often do you launch new ads?

    As soon as the last batch has enough data to judge — the rhythm is set from spend on the first call. Fatigue is why we test constantly rather than run one ad indefinitely.

  7. 07

    How is this different from Google Ads?

    Meta reaches people who aren't already searching, so the creative does the work a keyword does on Google. Evroproces used this to reach candidates who weren't job-hunting yet.

Selected work

Work in Lead generation

All 0 projects
  1. Munchies, Lead generation

    //2025 · Lead generation

    Munchies

    A Ljubljana matcha shop, now a multilingual online store, with Meta ads bringing the customers.

  2. GeckoGas, Lead generation

    //2024 · Lead generation

    GeckoGas

    One codebase sells CBD across seven European markets, each on its own domain and language.

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