Field notes
Blog
Niro Digital writes down what it learns building AI agents, custom software and paid campaigns for companies in the EU.
17 articles
Year
2026
Lead generation campaigns: what to set up before the first euro
A paid lead generation campaign is a chain from the ad to a sales conversation. Most of the money is lost after the form, so six things have to be in place before you spend anything on ads.
Blue-collar recruitment ads: what to set up before launch
Paid social ads can bring in applications from drivers, operators and production workers. Whether those applications are useful, you decide before launch, with seven things you set up before the first euro of ad spend.
Start here
Tell us the constraint
Operations, workers or customers. One sentence is enough, we'll reply within one working day.