FAQ · in the order you'll ask them
Niro Digital answers the 25 questions companies ask before, during and after an AI automation, software or campaign project, in the order they come up.
Asked before anyone signs anything
What most people ask before the first call.
Per pillar. AI automation runs per workflow after an audit: a pilot first, then rollout, priced by complexity and hours removed. Custom software is a fixed scope after discovery. Recruiting advertising is priced per qualified applicant, with criteria agreed before launch. Lead generation runs as monthly management or a performance-aligned model.
A fixed price after a scoping call. It depends on pages, integrations and what sits behind them, so we don't quote ranges; the first call ends with a written scope and one number on it.
Compared with what it replaces, usually not. We price against the hours a process eats and what an hour of your team costs, and we show that maths on the first call. If the saving doesn't cover the price, we say so and don't sell it.
Between €1k and €5k, one time. That covers the account structure, pixel and conversion tracking, the first creatives and the launch. The monthly fee or the price per applicant starts after that.
Software is a fixed-scope project. Campaign terms are agreed per client on the first call, not set by a template; we'd rather keep you with results than with a clause.
Sixty to ninety minutes with the people who do the work. We ask about spreadsheets, hand-offs and what breaks on Mondays, and you leave with a written summary of the constraint and what it costs you. No deck, no charge.
Service businesses, workforce agencies, shops and B2B companies doing roughly €1M to €10M a year, mostly in Slovenia, Austria, Germany and Croatia. That is where the most is still done by hand; larger companies are usually digitalised already, and the workflow matters more than the industry.
No, it is where most projects start. Digitalization is the prerequisite of automation: a process that lives on paper or in someone’s head cannot be automated. We map the process, put it into a system your team actually uses, and automate it only once it runs digitally. A lot of companies are still at that first step.
Yes, if there is a working product and paying customers. We don't build the first version of a product on a maybe.
Slovenian and English on calls; documentation and the software's interface in English, German or Slovenian, as your team needs. Most of our clients are based in Slovenia, Austria, Germany and Croatia.
We don't bolt a chatbot onto a process and call it automation. We don't build software before mapping the process it replaces. We don't build native mobile apps, do print, or take SEO-only retainers. We don't interview, hire or set employment terms — you do. We don't report clicks and impressions as results; only inquiries and opportunities count. If the constraint is pricing or hiring, we'll say so in the first call and won't sell you software for it.
Meta, Facebook and Instagram, for demand and applications, Google Ads for intent, email for retention. We pick by where your candidates or customers already are, not by what we like running.
Asked once the map exists
What comes up once a project is mapped and scoped.
Four stages: a working session in week one, a map and a fixed-scope quote in week two, a staged build from week three in your repositories and ad accounts, then run and measure against the baseline once it's in daily use.
Ad campaigns show a cost per applicant or per inquiry within their first weeks of running. Software and automations save hours from the day they go live, and we measure that against the baseline from the working session.
Usually not. Most of what we build sits around the tools you already have, whether that's a spreadsheet, an ERP or a CRM, and moves data between them. We only replace something when it is the constraint itself.
You do. Agents draft, sort and process; a person on your team approves anything that leaves the building. Approval gates are part of every build, not an option.
The people who build it. There is no account manager between you and the work; you talk to the person writing the code or running the campaign, in English, German or Slovenian. We are a three-person company. Nino runs another company alongside this one, and the automation we built for ourselves is what lets us keep every existing client on track and take new ones.
Next.js, React and TypeScript for websites and applications, hosted on Vercel by default or on whatever your company already runs. AI agents run as durable workflows with verification steps and approval gates, the same stack our own systems, Agent Agency, Sales CRM and Recruitemy, run on.
A data-processing agreement is standard, signed before any data moves. Your data stays in accounts in your name, hosted in EU regions, and it is never used to train models unless you explicitly opt in.
Yes. Interface, code, hosting and the campaigns that send people to it, by the same team. That's why the case studies show a Lighthouse score next to a cost per inquiry.
We say so. Campaigns are judged on the agreed cost per applicant or inquiry; if it doesn't hold, we tell you and change course or stop. Software ships in stages against your real data, so you see each stage working before the next one starts.
Asked when it is live
What matters once the system or campaign is live.
A live dashboard with the numbers that matter for the system: hours saved, cost per applicant, cost per inquiry, revenue. We look at it together once a month. No slides.
You do, unless we explicitly agree otherwise. Repositories, ad accounts and dashboards are in your name from day one, not ours. If we part ways, nothing has to be migrated back.
Yes. Hosting, updates and monitoring as a monthly package, on Vercel or your own infrastructure, or we hand it over to your team with documentation. Either way the accounts are yours.
Yes. Every figure on this site is from our own accounts or a case study. Ask on the first call and we'll open the dashboards.
Ask it in one sentence and a person replies within one working day.
Ask it hereStart here
Operations, workers or customers. One sentence is enough, we'll reply within one working day.