Lead generation · inquiries, not a prettier report

Lead generation advertising for service and B2B companies

Niro Digital runs lead generation advertising for service and B2B companies across the EU: paid campaigns, landing pages and lead forms, conversion tracking and CRM handoff, reported by cost per inquiry and cost per opportunity.

Tell us the offer

A person replies within one working day.
First call: your offer, sales cycle, who follows up.
Raw form fills don't count as leads.

What is it, exactly?

Paid campaigns, landing pages and tracking that turn your ad spend into inquiries you can count and hand to sales, reported by cost per inquiry rather than clicks. It starts with a call about your offer, your sales cycle and who calls back.

What we build

//01Paid strategy and channel planning
//02Campaign setup and ongoing management
//03Landing pages, lead forms and funnels
//04Conversion tracking and performance reporting
//05Creative and message testing
//06Demand for service, B2B and sales-led businesses

Is it for us?

Best for: Service businesses, B2B companies, local providers and high-ticket offers that need a predictable flow of qualified inquiries.
What we don't do: We don't report clicks and impressions as results; only inquiries and opportunities count.

What does it cost?

How it's priced: Monthly management or a performance-aligned model, depending on offer, sales cycle and market.

How does a project run?

//Stage 01

Offer and demand analysis

We clarify what the market should respond to, which pain points matter, and what information a sales team needs before contacting the lead.

You get: Offer brief and lead-quality criteria

//Stage 02

Funnel and campaign setup

We build campaigns, landing pages or lead forms, tracking, CRM handoff, and the reporting structure needed to judge real demand quality.

You get: Campaigns, landing page, tracking, CRM handoff

//Stage 03

Performance optimization

We optimize by lead quality, conversion rate, close rate, and cost per opportunity, not just clicks or raw form fills.

You get: Monthly cost per opportunity review

What changes for us?

What changes

//01More qualified inquiries and bookings
//02Clear cost per lead and per opportunity
//03Better sales follow-up infrastructure
//04Ad decisions from pipeline data, not vanity metrics

Which platforms do you use?

We choose platforms based on intent and audience fit. Common channels include Google, Meta, LinkedIn, TikTok, and retargeting platforms.

Do you build the funnel too?

Yes. Lead generation usually needs more than ads. We can build landing pages, lead forms, tracking, automation, CRM handoff, and reporting.

How do you define lead quality?

We define lead quality before launch using business-specific criteria such as location, budget, service need, company size, urgency, or required profile.

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Tell us the constraint

Operations, workers or customers. One sentence is enough, we'll reply within one working day.