Field notes
Blog
Niro Digital writes down what it learns building AI agents, custom software and paid campaigns for companies in the EU.
18 articles
Year
2026
Make, Zapier or n8n: which fits your process, and when to write code
Make, Zapier and n8n count usage differently, keep your data in different places and suit different people. Choose by the process, the data and who maintains it, and switch to custom code when the workflow becomes core to how you work.
Lead generation campaigns: what to set up before the first euro
A paid lead generation campaign is a chain from the ad to a sales conversation. Most of the money is lost after the form, so six things have to be in place before you spend anything on ads.
Start here
Tell us the constraint
Operations, workers or customers. One sentence is enough, we'll reply within one working day.