Plesni center Feniks

The constraint

Plesni center Feniks teaches Latin-American and Standard ballroom, social dance, children's classes and guided fitness in Ljubljana, and it competes: its dancers hold Slovenian titles and place internationally. That record was the club's strongest asset and its least visible one, and a dance school does not sell a brand, it sells a specific evening at a specific hour for a specific price. The site had to say what each course is, what it costs and how to enrol, without the visitor writing an e-mail to find out. So the Slovene site leads with competition photography, runs a numbered case for the club, breaks the offer into six course families, publishes the whole price list rather than hiding it behind an enquiry, and splits enrolment into a youth form and an adult form. Alongside it we produced the Meta creative that fills the beginner intakes: one dated course start, one free first visit, one instruction.

There is no full write-up of this project. What's here is what shipped; ask on the first call and we'll walk you through it.